Brand System
Brand Guidelines
Comprehensive guidelines for creating consistent, on-brand Sonance experiences. Follow these principles to maintain our premium, sophisticated brand identity.
Brand Overview
"Our hidden audio solutions subtly elevate each moment."
Sonance provides hidden audio solutions for residential, professional, and marine environments. The company pioneered the world's first in-wall loudspeaker in 1983 and focuses on technology that disappears into architecture and design, with the core belief that life is better with music.
Designed to Disappear
Technology should disappear into architecture. Our hidden audio solutions deliver an even, balanced sound experience that is nothing short of magical.
Authentic Partnership
From our customer-centric culture to our Studio Seminars, we define what authentic partnership looks like. Our team is your team.
A Heritage of Innovation
Our independently-owned companies are rooted in deep knowledge of customers and construction, pushing boundaries of technology and design.
Making the World a Better Place
We use our business and resources as a force for good—Environmental Impact, Social Responsibility, and Good Governance.
4 Foundational Pillars
Sonance believes in 4 foundational pillars. This copy should be used to help establish the brand and its main messaging when creating literature and should be referenced throughout marketing creation.
Designed to Disappear
Authentic Partnership
A Heritage of Innovation
Making the World a Better Place
Design Principles
Core aesthetic principles that guide all Sonance design work.
Minimalist
Clean, uncluttered interfaces with generous whitespace. "Designed to Disappear" applies to our digital presence as much as our products.
Sophisticated
Premium, elegant feel with refined details. Every element should feel intentional and considered.
High-Contrast
Dark, monochromatic elegance with clear visual hierarchy. Strong contrast ensures readability and impact.
Corporate-Modern
Professional aesthetic that appeals to architects, designers, and premium residential customers.
Sharp Corners
Prefer 0-4px border radius for most elements. Avoid soft, rounded corners that feel casual.
Subtle Motion
Refined, elegant transitions. No bouncy or playful animations. Motion should feel seamless and premium.
Tone of Voice
How we communicate the Sonance brand through words.
Voice Characteristics
Examples
Experience sound that disappears into your architecture.
Check out our awesome hidden speakers!
Pioneering invisible audio since 1983.
We've been making speakers for a long time.
Subtly elevate every moment.
Make your music sound better.
Do's and Don'ts
Do
- Use semantic color variables for automatic theme adaptation
- Maintain generous whitespace and breathing room
- Keep interfaces clean, sophisticated, and uncluttered
- Let product imagery be the hero
- Use high contrast in both light and dark modes
- Use Montserrat font consistently
- Test all components in both themes
- Emphasize "hidden" and "invisible" technology
Don't
- Hardcode colors - always use CSS variables
- Use gradients or colorful backgrounds
- Add unnecessary decorative elements
- Use rounded, playful aesthetics
- Overcrowd interfaces with information
- Use bouncy or dramatic animations
- Default to generic fonts like Inter or Roboto
- Use casual or informal language
Theme Design Principles
Guidelines for maintaining brand consistency across light and dark modes.
Light Mode
Clean, airy, professional. White backgrounds with charcoal text.
- • Background: #FFFFFF
- • Text: #333F48 (Sonance Charcoal)
- • Cards: White with Light Gray borders
Dark Mode
Premium, elegant, sophisticated. Deep backgrounds with white text.
- • Background: #1a1f24
- • Elevated: #333F48 (brand charcoal)
- • Text: #FFFFFF
Quick Reference
Primary Color
Sonance Charcoal
#333F48
Primary Font
Montserrat
Regular, Medium, Bold
Accent Color
Sonance Blue
#00D3C8